Tips for Choosing the Perfect Content on Social Media: What Should You Share?

Social media platforms serve as excellent tools for businesses to connect with their customers. Having a platform to showcase products and services with a polished image that reflects the company's values allows for daily brand building and fosters lasting memories in the minds of customers.

Through these platforms, companies can gain visibility on the internet effortlessly. Moreover, social media serves as a means to interact with customers, attracting them with instant and straightforward content.

Companies can utilize social media for campaigns, announcements of new products or services, promotions, or addressing customer queries, suggesting they visit their website. Some platforms extend this "network of contacts" to a more professional setting, allowing for tasks such as personnel selection, communication with employees, industry insights, and networking.

The Power of Content Marketing

To determine what content a company should post on its social media, it is essential to know the target audience. Understanding the audience's preferences and interests helps create content that captures their attention effectively. Identifying the most used keywords by the target audience is crucial, as it aids in focusing the content and reaching them more easily.

Different social media platforms have varying impacts on the content shared. Therefore, it is necessary to think about how the message will be conveyed, the choice of words to communicate with customers, and analyze the majority audience on each platform.

The content should align with the chosen social media platform, and its message can be strengthened using visual resources. Ensuring that the content posted on social media grabs users' attention is crucial, so keeping up with the latest trends is fundamental.

The content should align with the chosen social media platform, and its message can be strengthened using visual resources. Ensuring that the content posted on social media grabs users' attention is crucial, so keeping up with the latest trends is fundamental.

What to Consider?

To reach the audience effectively, it is ideal to generate personalized content and choose the right social media platform. Posting on TikTok is not the same as posting on LinkedIn, and the same goes for Facebook and Instagram. Each social media platform has its purpose and user base.

Other aspects to consider when creating content include:

- Generating a content plan tailored to the various audiences on the company's social media.

- Ensuring that the content aligns with the industry and user preferences.

- Establishing a structure for the company profile to maintain order.

- Planning the type and frequency of content uploads on a calendar.

- Branding the content to make it identifiable to users through logos or watermarks.

- Utilizing all tools provided by social media platforms, such as stories on Instagram and Facebook or articles on LinkedIn, to add a dynamic touch, provide value, and avoid user boredom.
 

Structuring Content: The 4:3:2 Rule

The "4:3:2 Rule" is one of many ways to structure and plan content more efficiently. This approach involves organizing content in sets of nine posts. Out of these nine, four are dedicated to providing value to customers with more elaborate content. 

The next three are planned to engage with users, aiming to generate interactions such as comments or shares. The remaining two are used to promote products or services.

Benefits of using this technique include:

- More organized and structured work.

- Better time optimization.

- Improved planning in advance.

- Once all content is planned, it can be scheduled for automatic publication.

- Varied and higher-value content is offered.


Boost your business by applying content marketing strategies. Add value and gain a competitive advantage by implementing a content marketing plan tailored to the needs of the company.

Having professionals in content marketing is essential to develop strategies efficiently for the business. We have specialists in content marketing ready to help you achieve business success. If you are interested, contact us.