The best web design trends for 2021
The trends in web page design are constantly evolving, reflecting new styles and graphic resources year after year.
In 2021, the focus is on usability, a decisive element in positioning a website. An easy-to-use website increases the likelihood of retaining potential customers by minimizing user doubts and facilitating navigation.
In today's highly competitive online market, it is crucial to follow these trends. In Argentina alone, there were 36.32 million Internet users in January 2021, representing 80% of the population and a 3.5% growth compared to the same month the previous year, according to the Digital 2021: Argentina study by Datareportal
Do you want to stand out from the competition with the best web design? Don't fall behind: learn about the new trends and position yourself as one of the best.
1. Minimalist design
The "less is more" concept takes center stage in 2021. A linear format, clean graphic elements, harmonious colors, and a clear screen create a visual beauty that captivates the user.
On the contrary, highly saturated colors reduce the attractiveness of the website and can be unpleasant to the eye, preventing users from wanting to stay on the page.
2. Mobile desig
Mobile phones have experienced a real boom in the 21st century, becoming an indispensable part of many people's daily lives as they seek information on the Internet from their smartphones. Therefore, designing websites adapted to these devices is crucial.
A responsive design that makes users feel comfortable and minimizes the need for scrolling to find information is essential.
3. Animat
This trend, which has persisted over the years, is very effective in capturing user attention. The movement of elements is striking and pleasant for users.
Adding an animated touch to the website through GIFs will increase visitor attention. Dare to use them!
However, caution is needed, as overusing animations can lead to visual saturation on the page, making it difficult for users to find what they're looking for and causing rejection. It can also result in slow loading times or, in certain devices, the inability to view the website smoothly.
4. Loading speed
Websites with fast loading speeds rank better in search engines, as many users abandon a site if it takes too long to load.
To prevent this, recommendations include not overusing multimedia files and optimizing images.
Another trend is long scrolling, where users navigate the web by scrolling, eliminating the need for clicking. Thus, all the information on a website is concentrated on a single page. The mobile-first paradigm has promoted the use of this system, making it a trend. With this, clicking gives way to scrolling.
5. Floating elements and3d layers
The 3D effect on interactive elements attracts users, increasing the likelihood that they will stay on the website. Incorporating them into your online store can contribute to the company's image of innovation and encourage user interaction.
6. Asymmetric Design
For years, the grid structure has been a favorite for conveying order and stability, providing a sense of security. However, in 2021, innovation and creativity are essential ingredients in the digital world.
Therefore, asymmetric design in web pages has become a trend, offering a disruptive, modern, and creative image for companies. However, asymmetry should not be confused with imbalance; information should be organized and balanced so that users can understand it clearly and simply.
7. Pastel Colors and Black
Pastel colors convey a sense of calmness and have a lower visual aggressiveness. Their ease of combination and subtlety make them a safe choice. Users spend many hours in front of screens, so they prefer tranquility while browsing the Internet.
On the other hand, black is another user-friendly color that has become fashionable, evident in the increasing adoption of "dark mode" in various applications, which will be discussed later.
Do you want to achieve an elegant, classic, and minimalist design? Go for black! Its combination with other colors is very easy, especially with whites and grays.
However, certain themes are better represented by specific colors. If you want to know which colors best suit your business, don't miss our article "What Colors Should I Use on My Company's Website?: How Colors Affect Customers".
8. Menus structure
Facilitating the search for information for users is an essential task when designing a website. Therefore, a key element is structuring the menu well, making it easy to understand and thereby increasing user acceptance.
An example of a widely accepted structure is the following:
9. Dark mode
Es por esto que el modo oscuro se ha convertido en tendencia, pues ya es característica común en sistemas operativos, aplicaciones, software, etc.As explained earlier, users seek visual calmness, leading to the search for an alternative to the radiant light of screens with brightness that does not always adapt to different spaces.
This is why dark mode has become a trend, as it is already a common feature in operating systems, applications, software, etc. Do you want to improve the user experience on your website? Add the dark mode option so that those who wish can be more comfortable on your website.
10. Interactivity
Incorporating elements that enhance user interaction is an increasingly common technique. Making users feel part of what is happening on their screen will increase their entertainment and user experience.
The ways to capture the attention of the target audience continue to evolve, and anyone seeking success in the digital world must adapt to them. 2021 is loaded with a combination of new and old trends with the same purpose: improving usability, visual appeal, and user experience on websites for a successful web presence.
At Bakata Solutions, we constantly study the evolution of trends to always provide the best solution to our clients. If you want to position your website and attract your target audience, check out our web design service!