Improve your search engine rankings with the Link Building
Currently, the online presence of companies is crucial for their growth. In recent years, a large number of companies have decided to create a corporate website to make themselves known and offer their services or sell their products.
However, merely creating a website is usually not enough for search engines to optimally position them. In other words, it's not just about building a website; additional actions are needed, such as optimizing the images used, using the right keywords, and, ultimately, implementing strategies to promote organic positioning or SEO (Search Engine Optimization).
If you've heard of the latter, you may also be familiar with the terms link building or backlinks. If you're not clear about them, this article explains what they are and how they could help improve your website's position.
What is link building?
It is a practice within the Off-Site SEO strategy (position optimization outside our website) that involves creating a network of links, also called backlinks, that lead to your website from other sites. The main goal is for search engines to consider your website of high quality, increasing your domain authority and positioning your website favorably in search results. This way, you generate traffic to your website and increase the number of potential customers.
For example, a backlink can be when a website creates a link to your website or if you share your domain on social networks, even if they are your own, as technically, it is an external site.
Why create a backlink strategy?
Search engines, such as Google or Bing, use the quality and quantity of backlinks as positioning criteria. Thus, if high-quality sites create a link to your website, such as universities, newspapers, or well-known bloggers, it is understood that your content is of quality and should have visibility.
The authority given by the search engine when positioning your website favorably can also provide the opportunity to gain visibility, traffic, and recognition.
4 ways to get backlinks
The quality of backlinks is more important than quantity, so it's better to have a few from authoritative sites. Be careful with the websites that link to us: if they are not related to our sector or if they link inappropriately, we could face a penalty.To help you achieve the best results, we propose four ways to get backlinks:
- Guest Blogging: Generate content as a guest on other websites or blogs related to your sector. They get valuable content, and you can create a link to your website, attracting potential customers.
- Directories: Directories can be an opportunity to implement this strategy, allowing companies to add various information and contact details, including the company's website.
- Press Articles: With the rise of digital newspapers, you can establish contacts with journalists who, by citing you in their article, link to your site.
- Reciprocal Links: As the name suggests, create collaborations with companies that have synergy with your business. Each one links to the other's website, and both get a backlink. It is not advisable to abuse this system, as Google may consider them fraudulent and even penalize us, reducing our positioning.
Steps to create a backlink strategy
Now that you know the importance of backlinks and some ways to get them, you're probably thinking about starting to use them to position your website.First, make sure your website is attractive enough for others to want to share it, considering both the appearance and the content you provide.
On the other hand, you must remember that, like any SEO strategy, seeing results is a matter of time (they are by no means immediate). However, they will be better and more lasting.
1. Set your goals
Before starting to generate backlinks, it is crucial to know your goals. These can be very diverse, for example:
- Strengthen the brand image and gain more authority for our domain.
- Generate traffic on our website and gain visibility and recognition.
- Improve the ranking of specific pages, such as our blog or services.
In this way, depending on what you want to achieve, you will determine what type of backlinks to use.
2. Identify your value proposition
What do you contribute? For someone to respond with a backlink, it is essential to offer something they perceive as valuable. It can be whatever you deem appropriate: your content, your products, your services, or your prestige.
Therefore, you must identify your strong point and give it the correct value, thus being able to make the most of it.
3. Get good collaborators
The quality of your link building strategy depends to a large extent on the authority your collaborators have. It is optimal that they belong to the same sector as you and that you have common goals that you can achieve by working together. Sometimes, you may not belong to the same sector, but a synergy is created between you that can add value to both, and most importantly, to customers: take advantage of it.
Now that you know what link building is and the fundamental points to consider, remember that developing and implementing a strategy takes time. Additionally, you must be consistent for the long-term results to be adequate. Also, keep in mind that a strategy of this kind is not enough on its own; it will be necessary to develop additional ones for complete organic positioning optimization.
If you're not sure where to start, don't worry: at Bakata, we analyze your situation and provide advice based on your needs. Contact us!